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New 'Tonka Tough' Toys Roll Out with Hall of Famer Encouraging Kids to 'Get Active and Play!
Boca Raton, FL – October 23, 2020 • The Florida-based toy company behind several iconic playthings including Tonka, has kicked off their fall campaign with Tonka spokesperson, superstar Shaquille O’Neal.
Basic Fun! Secures Rights to License Tonka Brand
July 28, 2020 • Basic Fun!, including Pound Puppies, announced today that they are collaborating with homeless pet advocates, Adopt-a-Pet.com, and Baha Men, to celebrate pet adoption on National Mutt Day!
Basic Fun! Secures Rights to License Tonka Brand
Feb 20, 2020 • Basic Fun!, today announced it has entered into an agreement w/ Authentic Brands Group (ABG) on behalf of Shaquille O'Neal to be the spokesperson for all-new Tonka line.
Basic Fun! Secures Rights to License Tonka Brand
Jun 4, 2019 • Basic Fun!, today announced that it has an agreement in principle with global play and entertainment company Hasbro, Inc., for the Tonka brand.
Basic Fun! Signs Master Toy Licensing Deal for Care Bears
May 30, 2019 • Care Bears are coming back to the children of millennials who first met the colorful, caring and lovable characters over 30 years ago.
Cutetitos Among Best-selling Toys on Amazon Following First Ride on Amazon’s Treasure Truck • April 18, 2019 | Basic Fun!
Apr 18, 2019 • Florida-based toy and novelties company, teamed up with Amazon's Treasure Truck on April 5 for an offer of Cutetitos...
Feb 13, 2019 • Pinkfong Baby Shark™ Playhut® sets will be unveiled to the media at Toy Fair New York from February 16-19 and are expected to arrive at retailers this fall.
Sep 30, 2018 • Basic Fun!, the Florida-based toy and novelties company, announced today the purchase of all assets of Playhut, Inc.
Mar 27, 2018 • Basic Fun!, the Florida-based toymaker behind brands such as Uncle Milton, K’NEX and CakePop Cuties, has entered into an agreement to acquire...
Women in Toys President Ashley Mady on board • Jan 25, 2018 | Basic Fun!
Jan 25, 2018 • Basic Fun!, the innovative toy company recently formed from the merger of The Bridge Direct and Tech 4 Kids, has named Ashley Mady as Head of Brand Development.
Basic Fun! Acquires K'NEX • Feb 11th, 2018
Feb 11, 2018 • Basic Fun!, the Boca Raton toy and novelty company, announced today that it has purchased the assets of K’NEX, the Pennsylvania-based construction toy company where creativity clicks.
Basic Fun! remains confident in the toy industry despite Toys "R" Us Bankruptcy
Mar 15, 2018 • Basic Fun! is planning for “life in the US without Toys “R” Us,” the company said in a press release.

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