Boca Raton, FL – October 23, 2020 • The Florida-based toy company behind several iconic playthings including Tonka, has kicked off their fall campaign with Tonka spokesperson, superstar Shaquille O’Neal.
July 28, 2020 • Basic Fun!, including Pound Puppies, announced today that they are collaborating with homeless pet advocates, Adopt-a-Pet.com, and Baha Men, to celebrate pet adoption on National Mutt Day!
Feb 20, 2020 • Basic Fun!, today announced it has entered into an agreement w/ Authentic Brands Group (ABG) on behalf of Shaquille O'Neal to be the spokesperson for all-new Tonka line.
Jun 4, 2019 • Basic Fun!, today announced that it has an agreement in principle with global play and entertainment company Hasbro, Inc., for the Tonka brand.
May 30, 2019 • Care Bears are coming back to the children of millennials who first met the colorful, caring and lovable characters over 30 years ago.
Apr 18, 2019 • Florida-based toy and novelties company, teamed up with Amazon's Treasure Truck on April 5 for an offer of Cutetitos...
Feb 13, 2019 • Pinkfong Baby Shark™ Playhut® sets will be unveiled to the media at Toy Fair New York from February 16-19 and are expected to arrive at retailers this fall.
Sep 30, 2018 • Basic Fun!, the Florida-based toy and novelties company, announced today the purchase of all assets of Playhut, Inc.
Mar 27, 2018 • Basic Fun!, the Florida-based toymaker behind brands such as Uncle Milton, K’NEX and CakePop Cuties, has entered into an agreement to acquire...
Jan 25, 2018 • Basic Fun!, the innovative toy company recently formed from the merger of The Bridge Direct and Tech 4 Kids, has named Ashley Mady as Head of Brand Development.
Feb 11, 2018 • Basic Fun!, the Boca Raton toy and novelty company, announced today that it has purchased the assets of K’NEX, the Pennsylvania-based construction toy company where creativity clicks.
Mar 15, 2018 • Basic Fun! is planning for “life in the US without Toys “R” Us,” the company said in a press release.