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Basic Fun! Signs Master Toy Licensing Deal for Care Bears

Basic Fun! Signs Master Toy Licensing Deal for Care Bears

Boca Raton, FL – May 30, 2019Care Bears are coming back to the children of millennials who first met the colorful, caring and lovable characters over 30 years ago. Today, Basic Fun!, the Florida-based toy and novelties company, announced that it has been awarded the master toy rights in North America and the UK for this classic brand from IP property owner Cloudco Entertainment, LLC. The company plans a new, fresh and unique line of products for today’s kids that will feature interactivity, collectability and playability – always with an emphasis on sharing and caring!

Care Bears first came to market in the early 1980’s as an American Greetings card line, quickly followed by a highly successful Kenner toy line. The property became a runaway hit when reintroduced in the early 2000’s by Play Along, which was co-founded by Basic Fun!’s CEO Jay Foreman. Peak years for Care Bears toy sales were 1984/5/6 and 2003/4/5 with the brand racking up more than $1B in retail toy sales and more than $4B across all categories.

“When we relaunched Care Bears at Play Along, we were blown away by how big it hit and how well it was received by kids and collectors, considering it had only been off the market for just over ten years,” said Foreman. “Now that we are truly in the sweet spot between the confluence of the millennial mom and her child with this heritage brand, and the craze of collecting, our launch has the potential to be bigger than ever!”

“We couldn’t be happier to bring back this brand with the same team that made it happen for us almost 20 years ago. Jay has a real flair for reigniting and reinventing classic brands and making them relevant for today’s kids and gift givers,” said Sean Gorman, President of Cloudco Entertainment. “With an all-new look, an all-new TV series, and lots of fantastic partners starting with Basic Fun!, we’re confident that The Care Bears will command the attention and love of all their long-time fans as well as an entirely new generation of kids.”

Basic Fun plans to debut the new Care Bears line to key customers at the Fall Toy Preview in Dallas in October 2019, to the broader trade at Toy Fair New York in February 2020, and to have product on shelf in the second half of 2020 throughout North America and the UK.

About Basic Fun!™ Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, preschool and activity/discovery. Basic Fun! is best known for product lines such as: K’NEX, Lite-Brite, Fisher Price Classics, Mash’ems, Cutetitos, My Little Pony Classics, Ant Farm, Arcade Classics and many more! For more information, please visit basicfun.com.

About Cloudco Entertainment Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

About Care Bears Introduced by American Greetings in 1982 as a greeting card line and later an animated CGI television show, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. No strangers to television screens, they first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. They got their first television series from 1985 to 1988, which is currently available to watch on Netflix. Care Bears & Cousins, a Netflix original series, launched in fall 2015, and continues to delight fans around the world. Care Bears: Unlock the Magic, a 2D animated series featuring a new look and home for the bears, launched early 2019 on Boomerang.

• Website: carebears.com

• Facebook: facebook.com/CareBears

• Twitter: twitter.com/CareBears

• Instagram: instagram.com/CareBears

• YouTube: youtube.com/CareBears

Media inquiries
Jen Derevensky
Ren Beanie Public Relations for Basic Fun!

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