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Basic Fun! and Shaquille O'Neal Announce Tonka Collaboration - New 'Tonka Tough' Toys Roll Out with Hall of Famer Encouraging Kids to 'Get Active and Play!'
Boca Raton, FL – October 23, 2020 -- Basic Fun!, the Florida-based toy company behind several iconic playthings including Tonka, has kicked off their fall campaign with Tonka spokesperson, superstar Shaquille O’Neal. The new humorous TV commercial features a nostalgic Shaquille reminiscing about his childhood days on the playground with Tonka trucks and highlights the core message of the campaign, which encourages kids to engage in active, creative play.
“We want kids to take a break from their devices and get back to playing with real toys. We want to help kids be kids again,” said Shaquille O’Neal. “I’ve been a Tonka guy since ’76, and they’ve always been tough, durable and fun.”
“Now more than ever, it’s so important for kids to have play experiences that get them thinking and moving, and we’re passionate about inspiring the most epic adventures with indestructible and rugged Tonka toys,” said Jay Foreman, CEO for Basic Fun! “Shaquille O’Neal is the perfect collaborator to bring the ‘Let’s Go Play!’ message to life – his playful, fun-loving spirit has made him an inspiration and role-model for so many.”
Licensed by global play and entertainment company Hasbro, Inc., Basic Fun!’s new Tonka products continue the brand’s seventy-year legacy as the standard for high-quality toy trucks. Available now at major toy retailers, the fall 2020 collection includes a wide range of rough and tough vehicles in a variety of sizes and prices.
“Over the past several months, as families have been homebound due to the global pandemic, parents and gift-givers have been increasingly purchasing classic toys since they are brands they know and trust,” said Adrienne Appell, senior director of strategic communications for The Toy Association. “As one of TIME® Magazine’s Top-All Time 100 Greatest Toys and an inductee into the National Toy Hall of Fame, Tonka trucks certainly have that nostalgic factor. They invoke fond childhood memories of old-school, screen-free playtime that caregivers want to share with their kids and grandkids.”
In addition to the new TV commercial, Basic Fun! and Shaquille will continue to share Tonka’s ‘Let’s Go Play!’ campaign message through digital marketing and influencer activations. Basic Fun! will also be contributing a ‘truckload’ of Tonka vehicles and other classic toys to the annual Shaq-A-Claus Christmas program that delivers holiday gifts and cheer to underprivileged children around the country.
Tonka was created in 1946 by a gardening supply company in Mound, Minnesota called Mound Metalcraft, which later become Tonka Toys Incorporated. The steel toy trucks became an iconic rite of passage gift for boys. At one time, Tonka was the world largest manufacturer of trucks! Over the years, the company was purchased by Hasbro and the company, along with its licensees, have manufactured the product line since 1991.
About Basic Fun!
Basic Fun! is a dynamic global marketer of classic and innovative children's entertainment products for today's kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!'s key brands include: Tonka, K'NEX, Lite-Brite, Fisher Price Classics, Care Bears, Mash'ems, Cutetitos, Playhut, Ant Farm, Arcade Classics and many more! For more information, please visit basicfun.com. Facebook, Twitter and Instagram @BasicFunToys, #BasicFunToys
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)
MEDIA CONTACT: Jen Derevensky, Ren Beanie Public Relations for Basic Fun!, email@example.com, 305.788.6878